Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
If you're in Canada—especially British Columbia—connect with me on LinkedIn: @kehlag
www.kehlag.com
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Episodes
May 31, 2026
May 31, 2026
32 min
Most funnels assume your audience needs warming up. More content, more emails, more time.
But what if that’s not true?
In this episode, I’m joined by Maiko Sakai, quiz strategist and founder of Airtight Concepts Inc., who breaks down how quizzes can act as a fast-trust entry point in your business—without relying on webinars, long nurture sequences, or constant content creation.
We get into why most entrepreneurs misuse quizzes as basic lead magnets, and how to instead position them as a diagnostic tool that filters for ready-to-buy clients. Maiko shares how her proprietary quiz strategy turns cold interest into clear self-recognition, creating higher-quality leads, stronger conversions, and an asset that continues working long after it’s built.
We also unpack:
– When a quiz actually makes sense in your business (and when it doesn’t)
– The difference between nurturing vs. converting decisive buyers
– How to structure quiz outcomes so they lead naturally into your offers
– Why most quizzes don’t convert—and what to fix instead
– How to build a quiz that reflects your framework, not just collects emails
If your funnel isn’t converting the way it should, this conversation will show you what might be missing—and how to build something that actually holds.
Maiko's Website (Grab the Blueprint PDF here)
Connect with Maiko on LinkedIn
Maiko on Threads
Follow Maiko on IG
Kehla's Website
Follow Kehla on IG
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