Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
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Episodes
11 hours ago
11 hours ago
In this episode, Kehla sits down with video strategist and live streaming expert Tanya Smith to unpack what it actually takes to build visibility, authority, and revenue through video—without hiding behind perfection or overcomplicating strategy.
Tanya shares her journey from avoiding the camera for over a decade to becoming a leader in live streaming and video podcasting. Together, they break down why most entrepreneurs struggle with content that doesn’t convert, how trying to be everywhere is diluting results, and what it really means to connect with the right audience.
This conversation goes beyond tactics. Kehla and Tanya dive into the relationship between confidence and competence, the role of consistency in building authority, and the deeper internal work required to show up authentically—especially in the face of criticism, visibility fears, and identity-based challenges.
They also explore:
– Why most entrepreneurs are stuck in a content “productivity trap”
– How to choose the right platform for video without chasing trends
– The role of AI in content creation—and where it falls short
– Tanya’s 4 livestream archetypes and how to find your natural style on camera
– The 4 M’s framework (Mastery, Market, Message, Method) for building a clear brand
For entrepreneurs who feel stuck, invisible, or disconnected from their audience, this episode reframes how to approach content, visibility, and showing up online.
Connect with Tanya here
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