Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
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Episodes
May 24, 2026
May 24, 2026
40 min
In this episode, Kehla sits down with video strategist and live streaming expert Tanya Smith to unpack what it actually takes to build visibility, authority, and revenue through video—without hiding behind perfection or overcomplicating strategy.
Tanya shares her journey from avoiding the camera for over a decade to becoming a leader in live streaming and video podcasting. Together, they break down why most entrepreneurs struggle with content that doesn’t convert, how trying to be everywhere is diluting results, and what it really means to connect with the right audience.
This conversation goes beyond tactics. Kehla and Tanya dive into the relationship between confidence and competence, the role of consistency in building authority, and the deeper internal work required to show up authentically—especially in the face of criticism, visibility fears, and identity-based challenges.
They also explore:
– Why most entrepreneurs are stuck in a content “productivity trap”
– How to choose the right platform for video without chasing trends
– The role of AI in content creation—and where it falls short
– Tanya’s 4 livestream archetypes and how to find your natural style on camera
– The 4 M’s framework (Mastery, Market, Message, Method) for building a clear brand
For entrepreneurs who feel stuck, invisible, or disconnected from their audience, this episode reframes how to approach content, visibility, and showing up online.
Connect with Tanya here
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