Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
If you're in Canada—especially British Columbia—connect with me on LinkedIn: @kehlag
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Episodes
![E #462: [Part III] Plan B Slapped Me in the Face - The Year I Applied for 47 Jobs](https://pbcdn1.podbean.com/imglogo/image-logo/4532575/NEW_PODCAST_COVERaqr22_300x300.jpg){kind=logo}
Jun 3, 2025
Jun 3, 2025
21 min
In part three of The Truth About Building a Business That's Real, Raw, and Still Rising, Kehla dives deep into one of the most humbling—and hidden—chapters of her entrepreneurial journey: the year she applied for 47 jobs.
This episode isn’t just about bouncing between jobs and business—it’s about the energetic split we rarely acknowledge. From loathing her role at Lululemon to getting a remote job at a fitness tech company, to quitting prematurely in the name of “going all in,” Kehla reveals the costly mindset of spiritual bypassing, entitlement, and toxic narratives like “trust the universe and leap.”
She unpacks the chaos of 2022–2023: working on a 7-figure coach’s crumbling team, launching offers that flopped, applying for jobs that ghosted her, and chasing success without structure, strategy, or nervous system stability.
This isn’t just a story about failure—this is a wake-up call about what it really takes to build a business when your nervous system is shot, your strategy is reactive, and your self-trust is tied to how much effort you’re exerting. With fierce honesty, Kehla challenges the fantasy of the “all-in entrepreneur” and redefines what it actually means to commit to your business—beyond identity, ego, or aesthetic.
🔑 Main takeaway: The universe will have your back—but never in the way you expect.
🧠 Contemplation Question: What would become possible if you stopped splitting your energy between two paths?
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