Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
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Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
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Episodes
![E #462: [Part III] Plan B Slapped Me in the Face - The Year I Applied for 47 Jobs](https://pbcdn1.podbean.com/imglogo/image-logo/4532575/NEW_PODCAST_COVERaqr22_300x300.jpg){kind=logo}
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
In part three of The Truth About Building a Business That's Real, Raw, and Still Rising, Kehla dives deep into one of the most humbling—and hidden—chapters of her entrepreneurial journey: the year she applied for 47 jobs.
This episode isn’t just about bouncing between jobs and business—it’s about the energetic split we rarely acknowledge. From loathing her role at Lululemon to getting a remote job at a fitness tech company, to quitting prematurely in the name of “going all in,” Kehla reveals the costly mindset of spiritual bypassing, entitlement, and toxic narratives like “trust the universe and leap.”
She unpacks the chaos of 2022–2023: working on a 7-figure coach’s crumbling team, launching offers that flopped, applying for jobs that ghosted her, and chasing success without structure, strategy, or nervous system stability.
This isn’t just a story about failure—this is a wake-up call about what it really takes to build a business when your nervous system is shot, your strategy is reactive, and your self-trust is tied to how much effort you’re exerting. With fierce honesty, Kehla challenges the fantasy of the “all-in entrepreneur” and redefines what it actually means to commit to your business—beyond identity, ego, or aesthetic.
🔑 Main takeaway: The universe will have your back—but never in the way you expect.
🧠 Contemplation Question: What would become possible if you stopped splitting your energy between two paths?
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