Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
May 12, 2025
May 12, 2025
31 min
Business strategist and marketing agency CEO Annelise Worn joins Kehla for a deep dive into the seven essential systems that make or break a business. With years of experience helping thousands of women streamline their operations for more profit, impact, and freedom, Annelise shares the hidden gaps most entrepreneurs overlook—and how to fix them.
This conversation reveals why burnout is not the price of success and how implementing the right systems can create effortless scalability. From marketing and sales to service delivery, financial structures, and personal well-being, Annelise breaks down what it truly takes to grow a business without sacrificing time, energy, or profitability.
Whether you're drowning in daily tasks or looking to refine your approach, this episode delivers actionable strategies to simplify, automate, and amplify your business.
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