Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Mar 24, 2025
Mar 24, 2025
26 min
In this episode, Kehla sits down with Caroline Pennington, LinkedIn expert, speaker, and host of The Feminine Founder podcast. Caroline specializes in helping female entrepreneurs start, grow, and scale their personal brands and businesses on LinkedIn, turning the platform into a goldmine for business growth.
Together, they unpack the biggest misconceptions about LinkedIn—especially for spiritual entrepreneurs who assume it’s just a corporate, nine-to-five space. Caroline breaks down exactly why LinkedIn is one of the most underutilized platforms for coaches, healers, and online business owners looking to expand beyond Instagram and other algorithm-heavy spaces.
Inside this conversation, Caroline shares:
- Why LinkedIn is not just for job seekers and how to use it as a marketing powerhouse
- The hidden opportunities for visibility and engagement without playing algorithm games
- A step-by-step guide to optimizing your profile for organic client attraction
- How to leverage DMs and networking to build real connections that convert into clients
- The type of content that performs best without needing to follow trends
Caroline’s insights will shift the way you think about LinkedIn and open up new possibilities for scaling your business in a way that feels simple, aligned, and strategic.
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