Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Mar 10, 2025
Mar 10, 2025
40 min
This episode features a conversation with Ashley, a growth marketing strategist who specializes in helping coaches, healers, and service providers take the manual work out of lead generation. As an experienced ad and funnel strategist, she works with entrepreneurs to create predictable, scalable systems that allow them to spend more time with clients and less time chasing leads.
Kehla shares her experience working with Ashley in an ads intensive, breaking down the biggest misconceptions around running paid ads and what it actually takes to make them work. They discuss why ads are an amplifier, not a fix, for what’s already happening in a business and the key foundations that need to be in place before investing in paid traffic. Ashley also explains the difference between boosting posts and running strategic ads, why many entrepreneurs hold themselves back from using ads effectively, and how paid traffic can serve as a 24/7 system for audience growth and sales.
This conversation highlights the nuances of running ads, the math behind a successful campaign, and what it really takes to scale in today’s digital space. For those looking to expand their reach without burning out, this episode offers valuable insights into how ads can be leveraged as a long-term strategy.
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