Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Jan 3, 2025
Jan 3, 2025
14 min
Welcome back to the Ask and Align mini-series! In today’s third episode, we explore the chart of a 2/4 Ego Projector who is seeking clarity on how to attract her ideal clients consistently. This episode goes deeper than ever before, diving into the nuances of conscious and unconscious design and how they shape your approach to business and connection.
We’ll discuss:
- What it means to be an Ego Projector and how aligning with your desires is key to connecting with your audience.
- The power of separating your Quantum, Unconscious, and Conscious charts to gain clarity on hidden strengths and opportunities.
- How this individual’s unconscious Ego Projector drive for success blends with her conscious Reflector’s need for spaciousness to create alignment and flow in her business.
- The importance of leveraging the 2/4 profile to foster intimate connections and grow her business through meaningful relationships, collaborations, and word-of-mouth referrals.
- A deep dive into Gene Key 43.4 (Purpose Sphere) and how its themes of deafness, insight, and epiphany reveal the rhythm and clarity she needs to align her offers with her ideal audience.
This episode is packed with actionable strategies for anyone navigating the balance between internal alignment and external impact. Whether you’re an Ego Projector, Reflector, or any other type, there’s wisdom here for you to discover how your unique design can guide your marketing and client attraction.
Scaling Simplified 2025 Reminder: If today’s conversation resonates with you, join me for Scaling Simplified—a 3-day event on January 13th, 15th, and 17th. Together, we’ll create clarity, design scalable offers, and align your business with your unique Human Design and Gene Keys. Grab your ticket through the link in the show notes—prices are rising soon!
Grab your ticket for Scaling Simplified 2025
Price rising soon!
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