Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Nov 2, 2024
Nov 2, 2024
49 min
In this episode, Kehla interviews Melanie Benson, a leading Authority Amplifier for expert-preneurs since 2000 and host of the top 1.5% podcast Amplify Your Success. Together, they dive deep into what it takes to craft a powerful Lighthouse Message that not only attracts aligned clients but also builds trust in today’s coaching landscape.
Kehla and Melanie discuss the emerging trust deficit in the industry, explaining how relationship-building with ideal clients now requires more intentionality and time. They explore the power of specialization and niching down—emphasizing that becoming more specific in your messaging isn’t restrictive but instead empowering, allowing coaches to serve more effectively and impactfully. This insightful conversation offers practical and nuanced strategies for standing out, thriving, and becoming a trusted authority in a crowded market.
Tune in to gain valuable insights into refining your business approach, mastering your niche, and crafting a message that magnetizes your audience.
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