Built for the Edge

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Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.

Not more strategy. Not more content. Structure.

Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.

If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.

⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently

Top 2% globally. 500+ episodes.

Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup

✨ Instagram: @kehlag
🌍 www.kehlag.com
📩 hello@kehlag.com

Episodes

Wednesday Dec 18, 2024

E #431: From scribbles on paper to 100K+ in sales a year later

Wednesday Dec 18, 2024

In this episode, Kehla shares her journey of turning “scribbles on a piece of paper” into a signature program that generated over $100K in sales within a year.

She candidly reflects on the challenges she faced, including financial struggles, lack of clarity in her messaging, and the need to unlearn misaligned strategies.

A pivotal moment in May 2023, sparked by a vulnerable conversation about money, became the catalyst for radical responsibility and refinement in both her business and mindset.

By getting specific on her ideal client—helping spiritual entrepreneurs create scalable signature programs using Human Design and Gene Keys—Kehla transformed her approach and results. She emphasizes the importance of mastering the basics, staying curious, and embracing the slow, steady process of entrepreneurship