Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Nov 6, 2024
Nov 6, 2024
35 min
In this episode, Kehla shares her journey of breaking free from the relentless grind of posting on social media in an attempt to grow her audience and impact. She reflects on how the pursuit of visibility through algorithms and explore pages led to burnout, and how shifting her focus toward collaboration opened new doors.
Kehla explains the power of getting specific with one’s zone of genius, making it easier to stand out and create meaningful impact when pitching collaborative opportunities. She highlights that collaboration goes beyond exposure—it’s about building trust. Through personal stories, she illustrates how a single conversation can spark multiple opportunities, demonstrating that collaboration is the currency of the future.
Listeners will gain practical insights on how to refine their expertise, strategically connect with others, and position themselves for greater impact heading into 2025. This episode offers a roadmap for leveraging collaboration as a powerful tool to expand influence and foster authentic connections.
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The Edge Mastermind ft. Signature Program by Design
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