Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
If you're in Canada—especially British Columbia—connect with me on LinkedIn: @kehlag
www.kehlag.com
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Episodes
Feb 22, 2024
Feb 22, 2024
45 min
In this episode, Kehla dives into WHY people struggle so hard to get more specific in the work that they do and why it's so challenging to niche and choose an ideal client. She gives multiple examples of her journey and what happened when she claimed an ideal client and niche. This allowed her to create a signature program that she's now scaled to multiple five-figures and has allowed her to pay 15K+ in debt since November 2023.
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