Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
✨ Instagram: @kehlag
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Episodes
Sunday Feb 04, 2024
Sunday Feb 04, 2024
Today’s conversation with Cora-Lynn. She is a Business & Tech strategist for coaches and course creators!
She quit her job in Social Media Management in 2016 without a plan and instantly started working behind-the-scenes in 6 and 7 figure coaching businesses. She turned $20K launches into $100K launches, created six figure sales funnels & simplified the lives of her clients by automating everything.
Determined to make a bigger impact she launched the Designed to Sell School of Business in 2020 and never looked back. Since then she's generated over $700K & changed the lives of over 500 business owners.
In the interview, the ladies dive into:
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How Cora-Lynn evolved from helping 1 woman in the industry to hundreds of entrepreneurs globally
- Why she turned her signature program into an evergreen offer immediately from the get-go
- How and why you can and should turn your passion into a digital program to sell online
- How to stop discounting your skills because they’re not a ‘struggle’ for you
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What it means to regulate your nervous system by regulating your business systems
- What it looks like to balance mindset & business together as you scale your business
- The danger in ‘your business should be fun, joyful & you shouldn’t have to work hard’ & why it’s toxic marketing
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Why Cora-Lynn isn’t afraid to work hard & how she’s struggled with hiding this part of herself online
- How to know if you're in situation-ship and giving fuckboy energy to your business
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