Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
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Episodes
Sunday Dec 17, 2023
Sunday Dec 17, 2023
In today's episode, Kehla interviews Phoebe Kuhn for the second time on her channel. Phoebe is the Founder & CEO of The Content Emporium & The Human Design For Business Brands.
These online training platforms teach Entrepreneurs how to clarify their messaging and apply their human design to create an aligned, thriving business. These combined brands have served over 7,000 students internationally since January 2020.
Phoebe has a transformational documentary web series in the pipeline and two books scheduled for release in the next two years.
In this conversation the ladies dove into:
- The massive collective challenges experienced in business this year due to the shift in the coaching industry and recession impact
- Pivoting as a 3/6 Projector and how Phoebe is now recognizing herself rather than being recognized by others
- What it's actually like to be watched, followed and criticized online having a personal brand
- What parasocial relationships are and how unspoken expectations are often projected onto others online due to personal needs not being met
- Collapsing the construct of 'needing to make money as an artist'
- The Inquiry of: Can I be an entrepreneur and and artist at the same time?
- What actually happened when Phoebe decided to shut down her Human Design for Business Brand
- How the 55.1 Gene Key in her Vocation has been an incredibly transformative contemplation and tool for self-reflection
- The nuance of responsibility and freedom & how you can have it all
...and so much more!
First interview: E #301: deep in biz in the sh*t people don’t talk about with Phoebe Kuhn
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