Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Dec 17, 2023
Dec 17, 2023
1hr 11 min
In today's episode, Kehla interviews Phoebe Kuhn for the second time on her channel. Phoebe is the Founder & CEO of The Content Emporium & The Human Design For Business Brands.
These online training platforms teach Entrepreneurs how to clarify their messaging and apply their human design to create an aligned, thriving business. These combined brands have served over 7,000 students internationally since January 2020.
Phoebe has a transformational documentary web series in the pipeline and two books scheduled for release in the next two years.
In this conversation the ladies dove into:
- The massive collective challenges experienced in business this year due to the shift in the coaching industry and recession impact
- Pivoting as a 3/6 Projector and how Phoebe is now recognizing herself rather than being recognized by others
- What it's actually like to be watched, followed and criticized online having a personal brand
- What parasocial relationships are and how unspoken expectations are often projected onto others online due to personal needs not being met
- Collapsing the construct of 'needing to make money as an artist'
- The Inquiry of: Can I be an entrepreneur and and artist at the same time?
- What actually happened when Phoebe decided to shut down her Human Design for Business Brand
- How the 55.1 Gene Key in her Vocation has been an incredibly transformative contemplation and tool for self-reflection
- The nuance of responsibility and freedom & how you can have it all
...and so much more!
First interview: E #301: deep in biz in the sh*t people don’t talk about with Phoebe Kuhn
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