Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Sunday Jul 05, 2026
Sunday Jul 05, 2026
Most coaches assume that if they had more leads, more followers, or a better funnel, they'd have more clients.
But what if the real issue isn't visibility?
In this episode, Kehla sits down with marketing and sales strategist Hailey Rowe for a conversation about what actually moves people from awareness to action. Together, they unpack the often-overlooked gaps between attracting attention, building trust, and creating momentum that leads to sales.
They explore:
- Why more visibility doesn't automatically create more clients
- The common marketing mistakes that quietly cost coaches sales
- How to evaluate where prospects are getting stuck in your funnel
- The role trust plays in converting leads into paying clients
- What AI can and can't do when it comes to marketing and business growth
- Why business owners need to zoom out and look at the entire customer journey
Whether you're struggling to get leads, convert inquiries, or create more consistency in your business, this conversation offers a practical look at the relationship between marketing, sales, and the client journey.
This episode is less about finding another marketing tactic and more about understanding what needs to happen between visibility and sales for a business to grow.
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