Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that.
Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder.
Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better?
If you’ve already built something, know how to sell, and still feel like the business requires more effort than it should, you’re in the right place.
550+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
If you’re in Canada — especially British Columbia — connect with me on LinkedIn: @kehlag
www.kehlag.com
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Episodes
Jul 5, 2026
Jul 5, 2026
24 min
Most coaches assume that if they had more leads, more followers, or a better funnel, they'd have more clients.
But what if the real issue isn't visibility?
In this episode, Kehla sits down with marketing and sales strategist Hailey Rowe for a conversation about what actually moves people from awareness to action. Together, they unpack the often-overlooked gaps between attracting attention, building trust, and creating momentum that leads to sales.
They explore:
- Why more visibility doesn't automatically create more clients
- The common marketing mistakes that quietly cost coaches sales
- How to evaluate where prospects are getting stuck in your funnel
- The role trust plays in converting leads into paying clients
- What AI can and can't do when it comes to marketing and business growth
- Why business owners need to zoom out and look at the entire customer journey
Whether you're struggling to get leads, convert inquiries, or create more consistency in your business, this conversation offers a practical look at the relationship between marketing, sales, and the client journey.
This episode is less about finding another marketing tactic and more about understanding what needs to happen between visibility and sales for a business to grow.
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