Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that.
Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder.
Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better?
If you’ve already built something, know how to sell, and still feel like the business requires more effort than it should, you’re in the right place.
550+ episodes. Ranked in the top 2% of podcasts globally.
Instagram: @kehlag
If you’re in Canada — especially British Columbia — connect with me on LinkedIn: @kehlag
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Episodes
5 days ago
5 days ago
35 min
What happens when a coaching business becomes so focused on attracting new clients that the actual experience of working with those clients becomes an afterthought?
In this episode of Built for the Edge, Kehla sits down with Dallas Travers, founder of The Hive and host of Coaches on a Mission, to explore what actually creates staying power in an industry that's constantly changing.
With more than two decades of business experience, Dallas brings a perspective on client retention, service delivery, and the responsibility coaches have to deliver on what they've sold.
Together, they get into the tension between building a profitable business and genuinely holding clients in high regard. Because having boundaries doesn't mean becoming rigid, and being client-centered doesn't mean abandoning yourself to keep everyone happy.
They also explore the growing pressure to be authentic online, how that can turn into another form of performance, and why integrity matters when you're building a business for the long haul.
In this conversation, you'll hear about:
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Why client retention starts long before someone considers renewing.
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What it actually looks like to take ownership of the client experience without becoming responsible for every client outcome.
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How to maintain boundaries while adapting to what your clients genuinely need.
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The difference between authentic marketing and performing authenticity to stand out.
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Why consistency, humanity, and integrity matter more than constantly reinventing your business.
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How changing your mind can sometimes be the most responsible way to honour a commitment.
Dallas also shares real examples from her own business, including a nine-year coaching relationship, a challenging membership call, and what she's learned about building a business where clients want to stay.
If you're spending all your energy trying to get more clients while wondering why your business never seems to build momentum, this conversation will give you a different perspective on what deserves your attention.
Listen to Coaches on a Mission with Dallas Travers
⚡ Find out what's actually holding your business back. Take the free Signal Diagnostic GPT to identify whether the real issue is your Center, Path, or Constraint — so you can stop solving the wrong problem.
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