Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Apr 21, 2025
Apr 21, 2025
44 min
In this episode, Kehla sits down with Conny, an expert in helping individuals and small businesses leverage social media, affiliate marketing, and digital products to create sustainable streams of income. As the founder of the Passive Income Bootcamp, Conny focuses on guiding entrepreneurs to develop unique offers that align with their strengths while ensuring their mindset supports long-term success.
Together, Kehla and Conny dive deep into the intersection of strategy and mindset in online business. They explore the key components of email marketing, the reality of entitlement in the online space, and the importance of refining offers rather than chasing instant gratification. Conny shares insights on building lean online businesses, breaking free from financial bleed caused by unnecessary tech investments, and the long game of sustainability.
The conversation also unpacks the psychology behind following through on launches, managing emotional responses to data, and how mindset plays a bigger role in success than most people realize. Kehla and Conny discuss the power of celebrating wins, training an engaged email list, and how women can optimize their business strategies by aligning with their natural cycles.
Listeners will gain valuable takeaways on how to approach funnels strategically, avoid the common pitfalls of overcomplicated tech, and leverage free or cost-effective software for business growth. As a special highlight, Conny shares details about her upcoming Freedom Launchpad Summit, where Kehla will be speaking alongside other industry experts, offering invaluable insights for entrepreneurs ready to refine their approach and scale with confidence.
Tune in for a high-energy, no-fluff conversation packed with strategy, mindset shifts, and practical tools to help you build a business that works for you—not against you.
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