
Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
✨ Instagram: @kehlag
🌍 www.kehlag.com
📩 hello@kehlag.com
Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath
⚡ Real applications of Human Design, Gene Keys, and AI in business structure
⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
✨ Instagram: @kehlag
🌍 www.kehlag.com
📩 hello@kehlag.com
Episodes

Sunday Feb 18, 2024
Sunday Feb 18, 2024
Today’s interview is with Business and Mindset Coach Jill Parekh who serves coaches & online service providers, helping them overcome imposter syndrome and other mindset blocks to make $10K - $20K months in their businesses! She's also the author of a self-help book called You’re Not Special, which you can find on Amazon!
In our chat together we dove into:
- How Jill who has ADHD went from 0-500K in her coaching business
- Why we need to diffuse the sense of entitlement we have with growing a business and gaining immediate success
- Why you need to keep showing up even when you think no one cares
- What it looks like to build emotional resilience
- The importance of building your inner belief first before building an audience, income, etc.
- Why being attached to a timeline in business means you’re detached from your purpose and your why
- Why entrepreneurship isn’t about hitting goals, it’s about who you’re becoming
- How to shift imposter syndrome so that you can show up authentically online
- How imposter syndrome is deeply connected to shame
- What it means to grow your own confidence and to give yourself permission
- How Jill navigated driving around Ubers eats when she hit an income low in her business
- How Jill navigates coaching her clients around shame in business
- How shame is trying to keep you safe & how to navigate these limitations
THE GIVEAWAY DETAILS (open until March 6th)
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