Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.
Not more strategy.
Not more content.
Not more information.
Structure.
Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
This is a show about leadership, decision-making, business architecture, and the structures that allow growth to hold.
If you've already built something, know how to sell, and still feel like too much depends on you, you're in the right place.
⚡ Solo episodes diagnosing what's actually breaking underneath the surface
⚡ Conversations about leadership, growth, and business performance
⚡ Practical insights on building a business that can scale beyond the founder
500+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode, Kehla dives into the third pillar of entrepreneurial success: Engagement & Growth.
When discussing ‘aligning with your ideal clients,’ Kehla addresses the common misconception of relying solely on energetic alignment. Instead, she emphasizes the importance of speaking the language of your ideal clients so they resonate with your leadership, actions, and business results. Kehla explains how crafting this specific language can stem from your values and how it will evolve as you consistently show up in your business.
The second topic Kehla explores is increasing your visibility and engagement as an online service provider. She highlights the power of showing up consistently, regardless of metrics, as this is what truly attracts your ideal clients. Kehla also shares her personal experience of the impact on sales and client acquisition when she included a call-to-action at the end of every post, podcast, story, and email since April.
The final segment of this conversation is about embracing radical self-leadership and taking full responsibility for yourself and your business. Kehla discusses the depth and courage required to allow your reality to align with your identity. She emphasizes the importance of doing the identity work first, rather than waiting for external validation, to fully realize your potential and impact.
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