Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that.
Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder.
Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better?
If you’ve already built something, know how to sell, and still feel like the business requires more effort than it should, you’re in the right place.
550+ episodes. Ranked in the top 2% of podcasts globally.
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Episodes
Jun 23, 2024
Jun 23, 2024
30 min
In this episode, Kehla dives into the second pillar of entrepreneurial success: Structure & Consistency.
Kehla discusses the critical importance of implementing systems & processes in your business, sharing examples of flexible systems that support both creativity and flow. She gives examples of why your business is not just a business, but an ecosystem that needs certain structures to keep it alive.
She also dives into the nuance of consistency & how it will look different for every person. However, the significant piece is that when you have systems and processes, it allows you to have creativity and flow in your business - it’s not about boxing you in but giving you the support to serve your ideal clients rather than getting lost in making your business about you.
Work with Kehla:
DM the word EDGE on Instagram to sign up for The Edge Mastermind
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